Supporting The Strategy Group with striking designs
The Strategy Group helps organisations increase their innovation capability, culture and performance and find new ways to explore opportunities, tackle challenges and create value for customers. Possessing a well-defined brand identity already, Strategy needed support in effectively applying it across both print and digital mediums. Scribble jumped at the chance and provided design support to help Strategy put its best foot forward including a new suite of corporate collateral, two Innovation Index reports and the development of a new digital web platform to boost online conversions and make their library of cutting-edge content more accessible to users.
The Strategy Group
The Strategy Group tasked Scribble with designing and developing their new website to increase conversions and provide more prominence to the wealth of valuable content available to their users. The end result combined Strategy’s vibrant brand colour palette and contrasting imagery with intuitive UX design and logical site architecture to provide users with a vastly improved user experience.
Scribble was provided the opportunity to design the Innovation Index, a comprehensive report on the state of innovation in NFP organisations distributed by The Strategy Group and Giveeasy. The report featured a co-branded colour palette, engaging stock imagery and effective graph design for improved reader comprehension.