by admin | Nov 10, 2026 | Small Business
An EDM (electronic direct mail) is simply a marketing email sent to people who’ve agreed to hear from you. Your monthly newsletter, a sale announcement or an event invite all count. A good one is short, looks like your brand, reads easily on a phone, and asks...
by Tim Halling | Nov 2, 2026 | Marketing, Small Business
A capability statement is a short document, usually one to two pages, that tells a potential client who you are, what you do, what you’ve done before and why they can trust you with the job. Think of it as a résumé for your business. You’ll usually need...
by Tim Halling | Nov 2, 2026 | Design, Small Business
Short answer: anywhere from a few hundred dollars to a few thousand, and more again if you want a full brand identity. Published Australian pricing guides put a freelance logo at roughly $300 to $3,000 and a small business brand identity at roughly $2,000 to $8,000...
by admin | Jan 27, 2023 | Small Business
When it comes to creating visual content for your small business, unless you have time to pull up your sleeves and delve into the world of colour theory, fonts and Photoshop wizardry yourself there two main options: hiring a graphic design agency or working with a...
by Tim Halling | Nov 11, 2015 | Small Business
The idea of paying someone else to handle your affairs can be a scary thing for small business owners. But today I’ll share a secret to getting quality design work at an affordable price. Avoid this tragic mistake I’m an infrequent viewer of The People’s Court....
by Tim Halling | Oct 13, 2015 | Small Business
With business taking place in an ever-more digital world, many small business owners and entrepreneurs ask themselves, “Are business cards obsolete today?” Are they a relic of a bygone era, or do they still serve a solid purpose? Where do business cards come...
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