Customers hate change: The Spotify Logo Saga

Customers hate change: The Spotify Logo Saga

You’ve probably been told that people hate change. Recently, music streaming service Spotify proved the axiom by making a minor alteration to their branding. The backlash on social media was surprisingly volatile, taking the organisation by surprise. What is the...
3 more reasons to avoid designing in Word

3 more reasons to avoid designing in Word

Last week I talked about why Microsoft Word is not a design program. A few days ago, I was contacted by Kaye, who owns a design and printing business located on the Sunshine Coast in Queensland. She said: “I just read your article about people trying to design in...