by Tim Halling | Nov 2, 2026 | Marketing, Small Business
A capability statement is a short document, usually one to two pages, that tells a potential client who you are, what you do, what you’ve done before and why they can trust you with the job. Think of it as a résumé for your business. You’ll usually need...
by Tim Halling | Nov 4, 2015 | Marketing
After the recent post encouraging small business owners to try out online mailing list platforms, I’ve had several people ask the same question – how often should someone post to their mailing list? This week I’ll explore the three possible answers to this common...
by Tim Halling | Oct 27, 2015 | Marketing
In this post, I take a look at how graphic designers can use colours effectively to boost your brand. Along the way, I’ll play Mythbusters with an image you’ve probably already come across online. Is colour psychology a scientific fact? Colour psychology...
by Tim Halling | Oct 19, 2015 | Marketing
Mindlessly surfing the internet can lead to some interesting places. Anyone who has spent time idly clicking from one YouTube video to another will have experienced the feeling of “How on earth did I end up here?! ” On a recent idle surf of the web, I found...
by Tim Halling | Oct 7, 2015 | Marketing
As a designer, I tend to pay inordinate attention to the little creative details of life that others overlook. A couple of years ago I noticed a subtle change in my supermarket; certain trendy brands were no longer advertising their website on their product labels....
by Tim Halling | Sep 26, 2015 | Marketing
You’ve worked hard to build a subscriber list with interested readers and potential customers. You’ve spent time and money carefully constructing your email marketing plan, and establishing special offers. The last thing you want is for those precious nuggets of...
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