by Tim Halling | Sep 26, 2015 | Marketing
You’ve worked hard to build a subscriber list with interested readers and potential customers. You’ve spent time and money carefully constructing your email marketing plan, and establishing special offers. The last thing you want is for those precious nuggets of...
by Tim Halling | Sep 21, 2015 | Design
You’ve probably been told that people hate change. Recently, music streaming service Spotify proved the axiom by making a minor alteration to their branding. The backlash on social media was surprisingly volatile, taking the organisation by surprise. What is the...
by Tim Halling | Sep 14, 2015 | Marketing, Small Business
Doing email marketing campaigns properly involves assessing whether your messages work. This week I examine four of the leading services available online for managing and analysing your campaign. Why use email marketing software? I recommend using online...
by Tim Halling | Sep 9, 2015 | Design
Last week I talked about why Microsoft Word is not a design program. A few days ago, I was contacted by Kaye, who owns a design and printing business located on the Sunshine Coast in Queensland. She said: “I just read your article about people trying to design in...
by Tim Halling | Sep 6, 2015 | Design
The colourful letters of the Google logo have changed their look again, but this time it’s permanent. We look at what’s changed, and why. Does the simplified look bring a sense of freshness and futurism, or is it merely juvenile? Judging on first impressions My...
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