by Tim Halling | Sep 26, 2015 | Marketing
You’ve worked hard to build a subscriber list with interested readers and potential customers. You’ve spent time and money carefully constructing your email marketing plan, and establishing special offers. The last thing you want is for those precious nuggets of...
by Tim Halling | Sep 14, 2015 | Marketing, Small Business
Doing email marketing campaigns properly involves assessing whether your messages work. This week I examine four of the leading services available online for managing and analysing your campaign. Why use email marketing software? I recommend using online...
by Tim Halling | Aug 30, 2015 | Marketing
You’ll never guess which company completely fails the test of effective design! Last week I posted three examples of marketing emails that I discovered in my Inbox, and posed a number of questions to think about. Did you work out the difference between a good Call to...
by Tim Halling | Aug 24, 2015 | Marketing
Your call to action is usually your customer’s first step towards buying, so it’s essential to get it right. Today I share five simple tips to making your CTA work, including one powerful technique that is frequently overlooked. But let’s start with the simplest...
by Tim Halling | Aug 20, 2015 | Marketing
When people ask me where they can learn about effective email marketing, there is always one source that springs to mind first. You can learn for yourself there too. Where? In your own inbox! Sometimes the best place to get ideas for your marketing endeavour is to...
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